FOR IMMEDIATE RELEASE
Pittsburgh Parks Conservancy
SHOP412 AND PITTSBURGH PARKS CONSERVANCY
ANNOUNCE NEW COLLECTION
Portion of Proceeds Will Support Non-Profit’s ‘Camperships’ for Children from Families in Need
PITTSBURGH – JUNE 18, 2021 – The Pittsburgh Parks Conservancy and Shop412 have announced a new partnership to celebrate the Parks Conservancy’s 25th anniversary. The collaboration kicks off with the launch of a new apparel and accessories collection featuring graphics celebrating Pittsburgh’s parks.
The new ‘412 x Pittsburgh Parks Conservancy’ collection is available now at shopfouronetwo.com. The initial offering will include tee shirts, available in three colors, 32 oz. Nalgene bottles, and doormats, each with a vibrant ‘Go Outside’ original graphic designed by Shop412 artists. A portion of the proceeds will support the non-profit’s Campership program, which provides
scholarships for children from low-income families who wish to attend summer camp at the Frick Environmental Center.
Since its founding in 2007, Shop412 has become known for its iconic designs representing the Pittsburgh cultural and blue-collar experience. According to the company’s co-owners, Pittsburgh’s parks are a central part of that experience.
“One of the many benefits of living in the City is its parks,” said Aaron Kinkela, co-owner, Shop412. “The care that the Parks Conservancy puts into our parks shows. That’s why we’re excited to create these new custom items for park lovers everywhere.”
“We were born and raised in Pittsburgh, so we have a deep appreciation for how the parks shape our city,” added Christian Kinkela, co-owner, Shop412. “We’re grateful to collaborate with the Parks Conservancy to celebrate its 25th anniversary. We look forward to helping them continue to grow with unique projects and products for years to come.”
“We’re thrilled to be working with Shop412 to bring these new products to park lovers,” said Alana Wenk, communications strategist, Pittsburgh Parks Conservancy. “And since proceeds will support our Campership program, you can feel good about looking good!”
‘412 x Pittsburgh Parks Conservancy’ products are available at shopfouronetwo.com and at the retailer’s South Side location. Additional information on the partnership is also available at shopfouronetwo.com/collections/412-projects.
An extended collection will release in early fall 2021.
About Pittsburgh Parks Conservancy:
Now celebrating its 25th year, the Pittsburgh Parks Conservancy was founded in December 1996 by a group of citizens concerned with the deteriorating conditions of Pittsburgh’s historic city parks. A non-profit organization, the Parks Conservancy works closely with the City of Pittsburgh under an official public-private partnership agreement to restore and improve the city’s park system to its full potential. To date, the Parks Conservancy has raised more than $130 million and completed 22 major park improvement projects. The Parks Conservancy works with thousands of volunteers, hosts hundreds of events, and provides programming for more than 7,500 children annually.