PITTSBURGH – MARCH 30, 2023 – The Pittsburgh Parks Conservancy and Millie’s Homemade Ice Cream today announced the launch of “Out of this World,” a new flavor collaboration developed to celebrate Earth Month and benefit youth educational programming at the Frick Environmental Center (FEC).
The blue and green earth-patterned vanilla cake ice cream is made with 100% local dairy and all-natural plant-based dyes. “Out of this World” will be available beginning on Sunday, April 2 throughout the month of April, or while supplies last, at select Millie’s Scoop Shops, Giant Eagle Market Districts, and other wholesale partners that stock Millie’s varieties. Pints of the charitable flavor will also be on endcap display at Giant Eagle Market Districts in April.
Co-founder of Millie’s Homemade Ice Cream, Lauren Townsend, says that the business is built upon the creation of relationships with local purveyors and charitable organizations that support the region.
“Millie’s is so excited to partner with the Pittsburgh Parks Conservancy for the month of April,” Townsend said. “Together, we’ve created ‘Out of This World,’ a flavor that is not only fun and delicious, but reflective of the commitments and priorities of our respective organizations.”
Millie’s will donate a portion of sales from scoops, pints and buckets of “Out of this World” throughout the month of April, with funds earmarked to support summer educational programming at the FEC. In addition, on the April 2 launch day, 20% of all Scoop Shop sales at Millie’s Shadyside and Millie’s Market Square will be donated to the nonprofit.
“The Parks Conservancy is tremendously grateful for the support from Millie’s,” said James Brown, Director of Education and the FEC. “At the FEC, we embrace opportunities for scientific inquiry, observation, creativity, exploration, and learning for children of all ages. This collaboration provides a perfect way for Pittsburghers to celebrate nature this Earth Month by enjoying a delicious, earth-friendly ice cream that benefits future generations of park stewards.”
The Parks Conservancy has partnered with other local brands and retailers like 412 and Common Place Coffee on similar charitable initiatives in the past. This is the first collaboration between Millie’s and the Parks Conservancy.
To purchase “Out of This World” visit Millie’s Scoop Shop locations or your local Giant Eagle Market District on April 2 through the end of the month. To learn more about opportunities to support the Pittsburgh Parks Conservancy, visit pittsburghparks.org.
Contact: Alana Wenk
Pittsburgh Parks Conservancy
About Millie’s Homemade Ice Cream:
Millie’s Homemade Ice Cream was founded by husband and wife team Chad and Lauren Townsend in 2014, and has since grown from a small kitchen-counter operation to now include their production facility in Homestead, PA, as well as ten brick-and-mortar locations in the Pittsburgh region, many owned and operated by franchise partners. By upholding our regional relationships as the keystone of everything that we do - from sourcing high-quality PA dairy, to finding local purveyors of sustainably sourced ingredients, to collaborating with likeminded regional organizations – Millie’s strives to craft every scoop and every moment to make your day.
About Pittsburgh Parks Conservancy:
The Pittsburgh Parks Conservancy was founded in December 1996 by a group of citizens concerned with the deteriorating conditions of Pittsburgh’s historic city parks. A non-profit organization, the Parks Conservancy works closely with the City of Pittsburgh under an official public-private partnership agreement to restore and improve the city’s park system to its full potential. To date, the Parks Conservancy has raised more than $130 million and completed 22 major park improvement projects. The Parks Conservancy works with thousands of volunteers, hosts hundreds of events, and provides programming for more than 7,500 children annually.